KISED Silicon Valley GTM 2026 · Cohort company

Rock Korea

Payment-security audits and automotive cybersecurity consulting, with an AI threat-analysis tool to follow.

락코리아

Founded
2023
Headquarters
Seoul, Korea
Stage
Bootstrapped

Rock Korea is a cybersecurity firm with three business lines: payment-security (PCI DSS) audits and consulting, automotive cybersecurity consulting, and tAIRA, an AI tool that automates vehicle threat analysis and risk assessment (TARA).

What sets them apart

  • Payment security: PCI DSS assessments, consulting and penetration testing in Korea, the U.S. and India.
  • Automotive security: ISO/SAE 21434, UN R155/R156 and vehicle type-approval consulting for OEMs and suppliers.
  • tAIRA turns spreadsheet-heavy threat analysis into a software workflow.

Traction

  • Four years of audit work for Samsung America.
  • Automotive projects with Hyundai/Kia, Mercedes-Benz-related programs and global Tier-1 suppliers.
  • 18+ enterprise customers across banking, insurance and payments; growing without outside capital.

U.S. focus

Payment providers and digital-commerce companies that need PCI DSS compliance, then automotive OEMs and suppliers.

Leadership

  • Brandon JoCEO
  • Jeongsik HongDirector
  • Celia LeeAutomotive Security Specialist
  • Joshua KoAutomotive Security Specialist
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